Hi, I'm Fredrik

Developing and executing high-quality business strategies aligned with short- and long-term objectives, leading and motivating a high-performing management team to drive employee engagement and organisational growth. Overseeing all operations and business activities to ensure results consistent with overall strategy, mission, and company values. Building credibility and communicating effectively across the organisation and with the Board of Directors as a trusted driver of strategic solutions.

Led all global sales and marketing activities across Vimond, including management of international staff, annual revenue and cost budgeting, customer sales processes, and commercial strategy. Core member of the Vimond management team.

Drove the commercial success of cross-product programs, with full program management responsibility for company-wide, cross-product, and inter-departmental initiatives.

Managed all Content Creation products across the Vizrt portfolio — the tools used by journalists globally — serving as final decision-maker on commercial decisions, portfolio strategy, product strategy, and product roadmap. Collaborated daily with R&D, sales, executive management, and other product managers on commercial progress, release versioning, education, and rollout.

Managed all commercial activity across North EMEA — covering North Europe, Russia, CIS, Middle East and Africa — with direct oversight of offices in Bergen, London, Moscow, Dubai, Stockholm, Oslo, and Johannesburg, 70 staff and 9 direct reports, reporting to the CEO. Responsible for the full Vizrt product spectrum across all customers and projects in the region, driving product development and go-to-market strategies across core and emerging markets.

Led and developed all sports-related business and product activities across Vizrt, engaging federations, clubs, and industry stakeholders globally, with direct involvement in sports initiatives for Vizrt's major accounts.

Led all global graphics sales at Vizrt. Introduced and drove the global quotation system through to handover, managing a department of 125 people jointly with a peer.

Commercial leader for customers across Scandinavia, UK, Benelux, the Baltics, Spain, France, Portugal, Middle East, and Africa, with full sales, budget, and HR responsibility, managing approximately $20M USD in annual revenue. Key accounts included Al Jazeera, MBC, NRK, TV 2 Norway, and Telecinco.

Managed all system engineers in the American market. Primary project responsibility for major US accounts including CNN, Cablevision, and CBS. Key liaison between customers and internal teams, translating client needs into actionable product feedback.

Managed all projects within Vizrt related to installation, training, and project completion. Coordinated cross-functional resources to ensure on-time delivery and provided hands-on technical support across customer deployments.

Developed and customised products for customers, with account responsibility for all Scandinavian customers and involvement in projects across the US, Germany, and Spain.

Primary responsibility for logging incoming video material for foreign news and contributing to journalist teams. Occasionally reported independently, producing video stories and segment stories.

Assisted the information department before transitioning to the news department, supporting editors with editorial tasks.

Represented Norway in the Food & Beverage operations of the Norwegian pavilion at Epcot World Showcase, delivering high-standard guest experiences in a fast-paced, international environment.